Wolverine Robotics is a team of students from Wakeland High School who are passionate about robotics.

Wolverine Robotics Brand Guidelines

Official Style Guide for FTC Team 33791

Consistency is the cornerstone of a great brand. Whether on a judge’s tablet or a team t-shirt, the Wolverine Robotics identity should be unmistakable.

1. Team Identity

Attribute Value
Official Name Wolverine Robotics
Team Number 33791
Organization FIRST® Tech Challenge (FTC)
Motto “Precision in Motion”

2. Color Palette

The orange and blue combination is bold and energetic. Use these specific HEX codes to ensure your digital and physical assets match perfectly.

Primary Colors

Usage Color Name HEX RGB
Primary Blue Deep Electric Blue #0047AB (0, 71, 171)
Primary Orange Safety/Tiger Orange #FF8C00 (255, 140, 0)

Secondary Colors

Usage Color Name HEX RGB
Secondary Neutral Cool Grey / Silver #A9A9A9 (169, 169, 169)
Background Stark White #FFFFFF (255, 255, 255)

Color Swatches

Deep Electric Blue
#0047AB
Tiger Orange
#FF8C00
Cool Grey
#A9A9A9

Color Usage Guidelines

Pro Tip: Use Blue as your dominant “anchor” color for professional documents and Orange as an “accent” for buttons, calls to action, and robot highlights to make them pop.

  • Blue (#0047AB): Headers, titles, primary text, professional documents, main backgrounds
  • Orange (#FF8C00): Buttons, CTAs, accents, highlights, robot details, energy elements
  • Grey (#A9A9A9): Secondary text, borders, subtle backgrounds
  • White (#FFFFFF): Page backgrounds, text on dark backgrounds

3. Typography

Fonts should be clean, modern, and easily readable from across a crowded pit area.

Font Stack

Role Font Family Weight Usage
Primary Heading Montserrat Bold (700) Logo text, title pages, slide headers
Subheaders Roboto Medium (500) Section titles in Engineering Portfolio
Body Text Open Sans Regular (400) Long-form descriptions, emails, website copy

Typography Styles

Heading Style (Montserrat Bold)

  • Use ALL CAPS for a rugged “Wolverine” feel
  • Letter spacing: 0.05em
  • Examples: WOLVERINE ROBOTICS, ABOUT US, OUR ROBOT

Subheading Style (Roboto Medium)

  • Clean and industrial aesthetic
  • Use for section titles and navigation
  • Examples: “Technical Specifications”, “Team Members”

Body Text Style (Open Sans Regular)

  • Minimum 10pt for print materials
  • Minimum 16px for web content
  • Line height: 1.6 for optimal readability

Font Resources

Download fonts from Google Fonts:

4. Logo Usage & Assets

Clear Space

Maintain a “safety zone” around the logo equal to the width of the letter ‘W’ in your name. This ensures the logo remains prominent and uncluttered.

        ┌─────────────────────────────┐
        │         (Clear Zone)        │
        │   ┌───────────────────┐     │
        │   │                   │     │
        │   │  WOLVERINE        │     │
        │   │  ROBOTICS         │     │
        │   │  33791            │     │
        │   │                   │     │
        │   └───────────────────┘     │
        │         (Clear Zone)        │
        └─────────────────────────────┘

Background Guidelines

Background Color Logo Version
Blue backgrounds Use white or orange version
Orange backgrounds Use blue or black version
White/Light backgrounds Use blue primary version
Dark backgrounds Use white version

Logo Restrictions

❌ DO NOT:

  • Stretch or distort the logo
  • Skew the proportions
  • Apply “early 2000s” drop shadows
  • Use unapproved color combinations
  • Place on busy, cluttered backgrounds
  • Make the logo smaller than minimum size (1” wide for print)

✅ DO:

  • Keep the logo flat and modern
  • Maintain original proportions
  • Use approved color versions
  • Ensure adequate contrast with backgrounds

5. Apparel & Pit Design

Team Shirts

Element Specification
Primary Color Deep Electric Blue (#0047AB)
Accent Color Safety Orange (#FF8C00) for text and details
Front Team logo/name + Team number in pocket area
Back Team #33791 (prominently displayed)
Optional Sponsor logos on sleeves

Robot Bumpers

Per FTC rules, your team must have a set of Red and Blue bumpers.

Specification Requirement
Team Number Font High-contrast white
Minimum Height 2.5 inches tall
Font Style Bold, sans-serif (Montserrat recommended)
Placement Centered, clearly visible

Pit Banner Design

Zone Content Height
Eye Level (5-6 ft) Team Name + Number Most prominent
Upper Zone School name, Logo Secondary
Lower Zone Sponsor logos Supporting

Key Principles:

  • Most important information at eye level (approximately 5-6 feet high)
  • Blue background with white text OR white background with blue text
  • Orange accents for visual interest
  • High contrast for readability from a distance

6. Official Name Usage

Formal Documents

(Awards, Grants, Engineering Portfolio)

Context Format
First Mention Wolverine Robotics, FIRST® Tech Challenge Team 33791
Subsequent Mentions Wolverine Robotics or Team 33791

Examples

First mention: “Wolverine Robotics, FIRST® Tech Challenge Team 33791, is proud to present our 2025-2026 season robot…”

Later references: “Team 33791 implemented a custom intake system…” or “Wolverine Robotics developed an innovative approach…”

Social Media

Platform Hashtags
Primary #WolverineRobotics33791
Community #FTC #FIRSTTechChallenge
Culture #MoreThanRobots

Handle Format: @WolverineRobotics33791 (where available)

7. Quick Reference Card

Color Codes for Copy/Paste

Primary Blue:    #0047AB  |  rgb(0, 71, 171)
Primary Orange:  #FF8C00  |  rgb(255, 140, 0)
Cool Grey:       #A9A9A9  |  rgb(169, 169, 169)
White:           #FFFFFF  |  rgb(255, 255, 255)

CSS Classes (for website)

/* Text Colors */
.wr-blue { color: #0047AB; }
.wr-orange { color: #FF8C00; }
.wr-grey { color: #A9A9A9; }

/* Background Colors */
.wr-bg-blue { background-color: #0047AB; color: #FFFFFF; }
.wr-bg-orange { background-color: #FF8C00; color: #FFFFFF; }

/* Typography */
.wr-heading { font-family: 'Montserrat', sans-serif; font-weight: 700; text-transform: uppercase; }
.wr-subheading { font-family: 'Roboto', sans-serif; font-weight: 500; }
.wr-body { font-family: 'Open Sans', sans-serif; font-weight: 400; }

8. Contact for Brand Questions

For questions about brand usage, logo files, or special requests, contact team leadership through our official channels.

Last Updated: January 2026

**Wolverine Robotics FTC Team 33791**

“Precision in Motion”